We all have our Internet reputation or personal brand on the web. Your personal brand on the web isn’t necessarily what people find about you when they search for your name, but more so, what keywords lead people to which of your posts.
Looking at my analytics data from the past year, here are a few things that stick out:
That I am the poster child of AT&T customer dissatisfaction. Yeah, baby. I rank #1 for keywords: AT&T Hell. Sure I have friends who work for AT&T who no longer want to be associated with me so yeah. It’s lonely at the top.
That I am a Lunch20 groupie. If you’ve found yourself here because you wanted to find out about Lunch20, I suggest you just go to one. I don’t think my posts do Lunch20 justice (for one, you can’t eat my posts), and the only way to really know what Lunch20 is about is to experience one.
That I am an authority on cake decorating. If you found yourself here wanting to know how to make a Lego Cake or a Spongebob Cake or a Frankenstein Cake…my apologies. My blog is a prime example of how Google Search can fail you.
On my other blog, that I am a leading authority on vendor management systems in the staffing industry, which, sadly, is a bit behind in new media. How people are finding it is a demonstration of the importance of social media marketing and how blogs can be powerful tools. Corporations should really start paying attention to more than their own websites. Case in point: your corporate website is irrelevant if they find someone’s blog before they find your website.
Lisa Amorao is employed as the Marketing Programs Manager for ATR International, a technology staffing firm. The views expressed here are her personal opinions and does NOT reflect those of her employer or any of its clients.