My husband brought home a mysterious-looking bag of Doritos last night. Mysterious because it isn’t labeled. It’s in black packaging, with the label x-13D and a write-in label with instructions to go to their website to “name the flavor.”
Crowdsourcing, I immediately thought. And I just gotta say, a really cool one at it.
So I went to the website to participate, thinking all I had to do was write it in. N’uh. There’s a ton more to do there. All in the name of crowdsourcing.
Not only can you participate in the x-13D experiment by naming the flavor and generating the ad for it (the ad generator launches 5.28), there are other things you can do, like “fight for the flavor,” where you can rate your favorite Doritos flavor (it isn’t Web2.0 if you can’t rate it, no?), and “crash the Superbowl.”
It has a Second Life feel to it but a much controlled environment. But it also isn’t crowdsourcing Dell style where you just make your suggestion, and you get rewarded by seeing a product you will actually want to buy out in the market. There aren’t any prizes, per se (or at least I didn’t see any), but I was definitely rewarded by the awesome user experience starting from ease of use to cool graphics, to knowing that your suggestion just might be on the Doritos label. Kinda like your kid appearing on the Life cereal box, I guess.